Monthly Archives: October 2013

Ad Copy Testing: Click Through Rate or Conversion Rate?

One of the main components of a pay-per-click search marketing campaign is the ad copy, which is the main text that appears in the ad.  Since there is far too little space to insert a clever turn of phrase or

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Posted in PPC Tips

Big Data is Bullshit

Big Data is Bullshit

Since you are still counting the same amount of sales, where does the extra revenue come from? Harper Reed recently made the statement that “Big Data is bullshit” in a keynote speech at CeBIT Australia 2013. According to the online

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Posted in PPC Tips