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Control Your PPC Costs & Increase Efficency with Negative Keywords

Negative Keyword Permutation Negative keywords are keywords that you don’t want showing up in your account. By blocking out negative keywords, you are saving precious budget that can be allocated toward profitable keywords. The challenge to most marketers is that

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Posted in PPC Tips

Free Suite of PPC Tools

Internet Marketing Toolbox

Do you use pay per click marketing (PPC) on a regular basis? TestEffects.com has developed a suite of tools that will save you countless of man hours and thousands of dollars in PPC tool fees. Our goal is to create

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