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Ad Copy Testing: Click Through Rate or Conversion Rate?

One of the main components of a pay-per-click search marketing campaign is the ad copy, which is the main text that appears in the ad.  Since there is far too little space to insert a clever turn of phrase or

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Big Data is Bullshit

Big Data is Bullshit

Since you are still counting the same amount of sales, where does the extra revenue come from? Harper Reed recently made the statement that “Big Data is bullshit” in a keynote speech at CeBIT Australia 2013. According to the online

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Control Your PPC Costs & Increase Efficency with Negative Keywords

Negative Keyword Permutation Negative keywords are keywords that you don’t want showing up in your account. By blocking out negative keywords, you are saving precious budget that can be allocated toward profitable keywords. The challenge to most marketers is that

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