FAQ

What is TestEffects?

TestEffects is a suite of free web-based enterprise level internet marketing software tools designed to help manage and optimize Pay-Per-Click Search Engine Marketing campaigns and A/B/n and Multivariate testing campaigns.

What are “Enterprise Level” internet marketing software tools?

We classify enterprise-level software as having highly-scalable and robust functionality to handle significant amounts of campaign data that cannot be achieved by free or most entry-level software tools on the market.

What types of  internet marketing software tools are currently available?

We currently have 2 software programs: one for SEM/PPC advertisers to manage their Google/Bing pay-per-click efforts and the other for website conversion optimization.

Why is the software FREE – what’s the catch?

The software programs are perpetually free – there is no “catch”. The ¬†programs were originally designed as in-house marketing tools that the TestEffects team decided to release publicly. Feel free to read more About Us. We do however ask that the TestEffects user community contribute to the betterment of the tool by voicing their opinions both good and bad on any and all things related to both the tools and Internet Marketing topics in general.¬†

 

 

 

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